WWE and NBC Universal Launch ‘For The Hero In All of Us’ Campaign

WWE and NBC Universal Launch ‘For The Hero In All of Us’ Campaign

NBC Universal and WWE today unveiled a comprehensive  campaign, “For The Hero In All of Us,” that will air across NBC Universal’s expansive network of two broadcast networks, 17 cable channels and more than 50 digital properties in addition to all of WWE’s platforms. In conjunction, NBC Universal and WWE will engage consumers through #MyHeroIs inviting fans to name their favorite WWE Superstars and share personal and inspirational stories of heroism.

In addition, advertisers can work with NBC Universal and WWE in new ways to tap into the scale and reach of WWE’s multimedia platforms, which all deliver a TV-PG family-centric, multigenerational and multicultural audience. As part of the suite of NBC Universal and WWE assets offered together for the first time, the companies have created bigger, more immersive opportunities than ever before for advertisers, including multiplatform, customized and turnkey initiatives.  Advertisers will also have unprecedented access to WWE Superstars and Divas for the creation of custom on-air campaigns, in-show integrations and social campaigns.

“WWE is one of the biggest, family-friendly, year-round programming opportunities on TV,” said Dan Lovinger, Executive Vice President, Advertising Sales, NBC Universal. “We wanted to bring all of WWE’s brands, properties and platforms together so advertisers can more easily benefit from the massive and passionate audiences its live entertainment attracts. Our teams are excited to develop unique marketing campaigns for our partners in conjunction with the WWE.”

“Our new campaign illustrates all that is great about the WWE brand from our charismatic and athletic Superstars to our multigenerational and multicultural audience, and our commitment to giving back,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “In partnership with NBC Universal, we now have unprecedented opportunities for advertisers to engage our fans and Superstars while leveraging all of our platforms, including television, live events, digital and social media.”

 

https://www.youtube.com/watch?v=H5x6r4IHB4w

 

Four key, marketing opportunities have been created for advertisers to take advantage of by utilizing WWE’s powerful engagement

  • “The Road To WrestleMania” – a 32-day build up to the Super Bowl of sports entertainment.
  • “The Slammy Awards” – an amped up version of WWE’s annual awards show that moves to first quarter in the heart of the red carpet season.
  • “Champions of Fatherhood” – a special series which turns the spotlight on America’s unsung heroes.
  • “Heroes of Tomorrow” – a way to highlight WWE’s legion of young fans

**DISCLOSURE** This is a sponsored post. All opinions are that of my own. We are BIG WWE fans in our house. This collaboration is absolutely going to be a win win for the fans, superstars, divas, #WWEMOMS and of course both NBC UNIVERSAL and WWE.

WWE Tough Enough Premiere and WWE Network FREE for April

WWE Tough Enough Premiere and WWE Network FREE for April

The re-imagined “WWE Tough Enough” reality TV series, featuring an all-new format, will premiere on USA Network on Tuesday, June 23, at 8/7 C.

New Season Premieres June 23

New Season Premieres June 23

USA announced the renewal of the groundbreaking reality TV series, which debuted in 2001, earlier this year. The new series will include live elements and more fan participation than ever before.

“WWE consistently delivers one of the largest and most socially engaged live audiences in entertainment and we’re excited to expand our long-standing relationship and be the true cable home for the WWE fan,” USA Network President Chris McCumber said in a press release.

The announcement is part of USA Network’s expanded commitment to WWE programming.

Can’t get enough of WWE on USA or SyFy, did you know that the WWE Network plays 24 hrs a day 7 days a week ! With 12 live pay per view events that you get to see on the network for just $9.99 a month as part of your subscription. Along with original series, interactive superstar and diva interviews. Not to mention live in ring action. If you miss Raw or Smackdown within 24 hrs you are able to watch it right on the WWE Network. 

APRIL FREE for NEW Subscribers

APRIL FREE for NEW Subscribers

WWE is offering NEW subscribers to the Network April FREE which will allow you to watch the ever awaited Extreme Rules. Extreme Rules follows the biggest WWE event of the year Wrestlemania where titles are on the line and the storyline continues to unfold. The authority I am sure has many tricks up their sleeves for Extreme Rules especially with the World Heavy Weight Title on the line!

WWE network is available using:

Apple TV
Amazon Fire TV
Roku streaming devices
Sony Playstation 3 and Sony Playstation 4
Xbox One and Xbox 360
Smart TVs including Samsung, Panasonic and Sony*

Download the WWE App to watch on a mobile device
Amazon’s Kindle Fire
Android devices such as Samsung Galaxy
iOS devices such as Apple iPad and iPhone

**Disclosure** I have been compensated for this post as part of the #WWEMOMS and the Online Moms. All opinions are that of my own and our family does not miss any of the WWE Network 12 pay per view events. We fully feel it’s the best $9.99 we spend each month!