#WWE #TheVFoundation Knocking Out Pediatric Cancer
Many of you who follow along with Main Street Mama know that we are a #WWEFamily. When I first became a #WWEMoms my son was becoming a #wrestlingaddict. I was fortunate to be invited to meet WWE Chief Brand Officer and mom of 3 Stephanie McMahon. Upon meeting Steph we were introduced further to the WWE Brand. WWE was striving to incorporate family values back into their sports entertainment business. Those values start at the corporate level and trickle down to the athletes and to the fans. It’s one of the things we love most about WWE.
Shortly after becoming a #WWEMoms, WWE established Connor’s Cure . Connor’s Cure was established in honor of 8-year-old WWE fan Connor Michalek, a patient at Children’s Hospital of Pittsburgh of UPMC who battled medulloblastoma, a rare tumor that affects the brain and spinal cord. To date, Connor’s Cure has raised nearly $1 million and assisted more than 100 families around the world. I will never forget our first WWE event where we learned about Connors Cure my than 6.5 yr old rested his head on my shoulder and cried. Later that night he came to me with $50.00 from his own wallet and asked me to buy a Connor’s Cure bracelet for all his friends.
This past week WWE and The V Foundation announced a multi-year partnership.
The new partnership will expand Connor’s Cure outside of Children’s Hospital of Pittsburgh Foundation and support other top research centers and hospitals nationwide. As a result of the new partnership, funds raised by WWE will support Connor’s Cure through The V Foundation’s grant-making process. The V Foundation’s Scientific Advisory Committee, comprised of world-class physicians and research scientists, vets and awards top-rated grant proposals from the nation’s leading medical facilities. In addition, funding will continue to support the research being done at Children’s Hospital of Pittsburgh of UPMC.
WWE is committed to raising awareness and funds for pediatric cancer research throughout the year through the sale of Connor’s Cure bracelets, fundraising programs and through its global platforms including WWE Network and TV broadcasts, live events, and digital and social media.
Every year, 12,000-15,000 children are newly diagnosed with cancer in the U.S. Through the efforts of The V Foundation, progress is being made with cure rates for most pediatric cancers dramatically improving. The V Foundation has awarded nearly $20 million through 66 pediatric research grants to-date, including more than $5 million to pediatric cancer research in 2015.