October is Breast Cancer Awareness Month and once again our friends at WWE have joined forces with Susan G Komen to #RISEABOVECANCER and GO PINK!

To support Komen’s mission, WWE will utilize all its assets including WWE Network and TV broadcasts, live events, PSAs, digital and social media to generate awareness and encourage fans to get involved. Throughout the month, the WWE announcer table, entrance ramp and ring skirts will be co-branded and the middle ring rope turned pink to promote the fight against breast cancer. Fans will also have the option to turn their Facebook and Twitter profiles pink to show their support. In addition, a co-branded WWE and Susan G. Komen flag will be flown outside of WWE’s corporate headquarters.

“We are so grateful for our partnership with WWE,” said Christina Alford, SVP of development for Susan G. Komen. “Their ‘Rise Above Cancer’ campaign reaches women in communities across the country, bringing awareness and helping us fund lifesaving research, and support to families living with breast cancer who need our help today.”

“WWE is exceptionally proud to continue our partnership with Susan G. Komen and its support of breast cancer research and awareness,” said WWE Chief Brand Officer Stephanie McMahon. “WWE remains deeply committed to this movement, as we utilize our global platforms to raise awareness and funds for a disease that impacts so many people around the world.”

Susan G. Komen and WWE have a history of success in raising awareness and funds for the fight against breast cancer. The partnership launched in 2012 and has generated more than $1.5 million for Komen to date. This past May, Komen and WWE teamed up again to support the Washington, D.C. Race for the Cure and National Women’s Health Week.

During Breast Cancer Awareness Month WWE fans can buy #RISEABOVECANCER gear and WWE will donate 20% of all sales to Susan G. Komen while shopping the WWE SHOP you can also add an additional donation of your own.

While watching Monday night Raw this past monday I was touched when all the superstars came our wearing their #RISEABOVECANCER ring gear, but what touched me more was that my 8 yr old son went and got a WWE gift card he had and asked if he could buy a shirt to wear and make a donation. I believe it was this segment that moved him to do so!